Little games.
Big happy.

One very happy introduction

“pink” stays Potato Pink. “potatoes” stays Deep Plum, or Warm Paper on a dark background. The lettering is artwork, not a font to retype.

Leave at least half the height of the lowercase “p” around the complete logo. Use the full logo at 200 pixels wide or larger; use the mascot below that.

Three primary colours

Five flavours of extra happy

Warm Paper #FFF8ED is our working neutral, not a fourth primary. Plum carries the words; the brighter colours bring the play. Choose one lead secondary per game.

A friendly voice, in type

Headlines: URW Gothic Demi. Generous, rounded geometry and short, welcoming sentences.

Body & controls: Nimbus Sans Regular. Clear instructions, readable labels, space to breathe.

The logo keeps its own outlined lettering. These website typefaces are served locally without external font requests.

Encouragement, always

“Pick a game. Find your happy.”
“A perfect little pair!”
“Nearly! Give it another go.”

Never guilt someone into staying or spending.

Meet Happy Spud

A wave, a bounce, a little grin. Keep the soft potato shape, dot eyes and smile. The darker pink dimples are an illustration detail, not another primary colour.

Small reactions stay brief. Longer animation can be paused, and reduced-motion preferences are respected. Delight should never get in the way of play.

The complete kit includes colour, reversed, plum, black and white masters, outlined descriptor lettering, transparent PNGs and icons.